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Oct. 2, 2023 - The Steel Erectors Association of America (SEAA) has named Keri Goldstein as its new director of membership and business development.
In this newly created role, Goldstein develops and administers member recruitment and retention programs.
In the last three years, the association has tripled its benefits programs and doubled in-person networking events.
“By offering more opportunities for our members to connect and the chance to tap new hiring, training, and business resources, we are giving contractors the tools they are seeking to better run their businesses,” said Pete Gum, executive director.
“The association’s investment in new services for members has driven membership growth by more than 12% in the first three quarters of 2023 alone,” Gum added. “The timing was right to bring on a full-time staff person to provide intentional membership management.”
SEAA’s looks to grow membership by more than 20% and reach a 90% retention rate next year.
Goldstein has a background in sales and customer relations, including experience with customer education and corporate team building.
At SEAA she develops and manages a pro-active onboarding plan for new members, works to educate all members about available benefits, and sets strategy for prospecting and association promotions.
“We look forward to introducing Keri to our Steel Strong community this month at the Dave Schulz Memorial Golf Tournament in Raleigh, North Carolina,” said Gum.
Current and prospective members can contact Keri at keri@seaa.net.
Learn more about member tools, including an applicant tracking system, learning management system, DOL-approved apprenticeship for structural and reinforcing ironworkers, custom craft training, and discounts on insurance, AISC certification, and more at Member Benefits and Member Tools at SEAA.net.
