Brad Boehler Named President of Manitou North America

Manitou, a global leader in handling, aerial work platforms and earthmoving equipment, has appointed Brad Boehler as president of its North America region. Based in West Bend, Wisconsin, Boehler also joins Manitou’s Executive Committee.

In his new role, Boehler will focus on accelerating market share growth for Manitou's products and improving the customer experience through faster service. He will oversee operations at the company’s manufacturing sites in Yankton and Madison, South Dakota, ensuring alignment between commercial priorities and industrial performance, while promoting a customer-centric culture across North America.

Boehler commented on his appointment: “I am proud and enthusiastic to join Manitou Group and take on this new challenge. We have highly committed employees and two strong value-added brands in GEHL and Manitou. I am eager to apply my extensive industry experience with both the sales and industrial teams to make the North American market a powerful growth engine for Manitou Group, by continually staying closer to our valued customers.”

An engineer by training, Boehler has more than 25 years of experience in the construction and lifting equipment industry, holding leadership roles at several companies. He previously served as president of Skyjack Canada for more than eight years, then at Morbark and most recently at Makinex USA, where he managed business development and dealer networks across the United States.